Mashable
Tech Reporter, transportation
Tech Reporter, Transportation. Previously News Reporter
Since October 2016
Highlighted Stories
- Pentagon’s proposed nuclear strategy elevates cyberattacks to a terrifying new realm
- This 7-year-old is not giving up after Google CEO’s sweet rejection letter
- How the Secret Service handles over 12,000 tweets about assassinating Trump
- What it’s like to be the subject of a fake news story
- Startup adds beds and Wi-Fi to buses to turn them into ‘moving hotels’
Twitter - Marketing website
Content coordinator
Keeping Tabs
An newsletter for everything interactive online
Keeping Tabs
Cool things are happening on the Internet. And you are missing out. That’s where I come in: I’m a reporter and journalist trying to keep tabs on everything coming at me from news organizations, music producers, companies, government agencies, artists, designers, marketing, advertising and more. In a weekly newsletter I’m gathering and sharing these online projects.
Some recent issues:
I’ve seen how much more engaging a story or set of facts becomes when it’s more than just a headline, picture and words on a page.
Formatting, layout and packaging are becoming as important as the content to engage an audience, get them into the piece and have them share it and spread the word.
I’m doing the leg work for you and putting as many of thse interactive, or multimedia, or immersive, or whatever you want to call them, website together in one place. I’m culling through the dense world of the Internet to bring out the sites that are worth looking at. I’m showing you things that are a little different and breaking out of the mold.
Subscribe to the Keeping Tabs newsletter for a regular roundup of interactive projects. It’s time to keep up.
SFGate
San Francisco Chronicle website
Editorial Assistant
March 2016 - present
Stories
- Sea otter pup reunited with mom in cutest video
-Top 50 most popular story for that day - These are the worst roads in the Bay Area
- SF gym offers new workout option: napping in a cocoon
- SF Opera offers free ‘tweet seats’ in exchange for live-tweeting show
- Spice up your life at Alamo Drafthouse ‘Spice World’ sing-along
- These are the worst roads in the Bay Area
- See old photos of Marilyn Monroe, other stars shot by SF photographer
- Protesters expected during Donald Trump’s weekend trip to Bay Area
- Tesla’s newest showroom opening on Van Ness this summer
- Read quietly with strangers at another SF silent reading party
Bay City News
SF bureau reporter::breaking news::general assignment
Bay City News
Breaking news wire service serving the entire Bay Area
Chicago Tribune
Lifestyle and feature reporter
Lifestyle Editorial Intern, Summer 2015
Stories
- Chicago pride, illustrated
- What one couple loves about living in Willowbrook
- Chicago’s hottest neighborhoods this summer
- Roommates: First step in learning to live with somebody else
-Picked up by: Detroit Free Press - Best ways to experience Chicago without a car
- Safe Haven leader Christine Eaddy gives West Side kids direction, protection
- Arc at Old Colony in Loop offers upscale student housing
- Back to school with a smartphone: Helping students use tech responsibly
-Picked up by:
Indiana Gazette
Detroit Free Press
The Columbian
Ledger-Telegram - Housing vouchers seen as best aid for homeless families in Chicago
- Berwyn bungalows a step closer to national historic recognition
- Puppet show pulls in kids at Field Museum’s new China exhibit
- List of vehicles affected by Takata air bag recall
- Ghirardelli opens Wrigley Building store
Audio + Visuals
Special projects
Radio, podcasts, videos, and more
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Potrero View and Castro Courier
Neighbhorhood reporting in Potrero Hill and the Castro
Potrero View
I’ve been reporting in my neighborhood for the past six years. I cover
Castro Courier
Oakland North
Hyperlocal reporting in Oakland::politics
Oakland North, Fall 2014
Stories
- Washio brings on-demand laundry service to Oakland—by phone app
- Law enforcement releases arrest figures, charges for Ferguson support protesters
- Riders try out new BART connector to Oakland International Airport
- “BART to OAK” airport connector to open after years of planning
- With Giants in the World Series, A’s fans learn to love thy neighbor
- Measure Z continues to prompt discussion over public safety funding
- California Secretary of State candidates face off in debate
- Oakland voters plan on early vote by mail
- Oakland rabbis grapple with divisive issues about Israel during High Holiday sermons
- Kaplan proposes 50 percent of next police academy are residents
About me
Who I am, what I've done, what's next
Read all about it
Proud San Franciscan, born and raised. Covering everything happening on the internet for Mashable.
Previously at SFGate, my hometown newspaper’s website where I put content online and edited the homepage.
I’m a former breaking news reporter at Bay City News Service where I covered all things SF from government, crime, politics, transportation, courts, health, and more.
I’m a graduate from the UC Berkeley Graduate School of Journalism, where I studied multimedia journalism. For undergrad, I studied communication, art history and psychology at UC Davis. During my time at Davis I wrote and edited for The California Aggie, The Davis Enterprise, KCRA, served at Sen. Steinberg’s legislative office, worked at the campus bookstore, the UCDC program and more.
During my time at the Berkeley J-school, I covered Oakland politics, local business, and learned visual reporting and web skills. I’ve produced radio shows and episodes for North Gate Radio on KALX and was a features reporter at the Chicago Tribune.
Special projects I’ve gotten involved with in the past year include:
- fact-checking for California Magazine, the UC Berkeley alumni magazine;
- creating audio alerts for consumers with the California Department of Justice;
- building my newsletter, Keeping Tabs, all about interactive online projects.
You can usually find me reading, at the gym, eating, carrying too many bags, on the bus, and with a coupon in hand.
Contact me with tips, ideas and more: sasha@mashable.com or online @sashajol.
Resume
My experience
Jobs, gigs, projects and more
Recent Experience
-
Mashable, San Francisco — Tech Reporter, transportation
October 2016 - PRESENT
On the transportation beat within the tech team. Previously on general assignment overing all the news for Mashable about online culture, tech, entertainment, social media and more. Find us on Twitter at @Mashable. Send me story ideas/tips: sasha@mashable.com -
Twitter, San Francisco — Content coordinator
August 2016 - Octobder 2016
Created and migrate case study pages and marketing material about successful client campaigns for different global regions on Twitter’s new B2B marketing website: marketing.twitter.com. Used Adobe Experience Manager as the CMS (content management system) for layout and web design. -
SFGate/San Francisco Chronicle, San Francisco — Editorial Assistant
March 2016 - August 2016
Part-time assistant in digital newsroom for the San Francisco Chronicle’s online platform writing for the website and managing newspaper content, breaking news and partner content. Updating homepage with latest news and packages. -
Chicago Tribune, Chicago — Lifestyles Reporter
JUNE 2015 - AUGUST 2015
Generated high-value (based on click rates and unique visits) stories for online, digital and print platforms for lifestyle sections: real estate, parenting, autos, business, family, relationships, dining, arts and entertainment, Sunday section. Handled photos, captions, SEO fields, social media, headlines & learned Trib CMS. -
Bay City News Service, San Francisco — Reporter and Editor
FEBRUARY 2011 - AUGUST 2014
Wrote breaking and enterprise pieces picked up by major Bay Area news outlets. Used social media to monitor, track and expand on breaking situations, events, including BART strikes and SFO Asiana crash. Forged and maintained relationships to extract news and leads with public safety, city officials, community organizers to write up to 10 daily stories for the wire. Managed newsroom independently & tracked, reported, wrote, edited, published weekend/overnight coverage.
FREELANCE WORK & PROJECTS
-
California Department of Justice, SF — Producer
DEC. 2015 - OCT. 2016
Create audio projects covering consumer alerts sent to media outlets from the CA Attorney General’s Office. First episode about Super Bowl ticket scams reached more than 100 listens. -
California Magazine, Berkeley, CA — Fact-checker
NOVEMBER 2015 - JAN. 2017
Provide detail-oriented review of facts and reporting in pieces for print and online. -
Potrero View; Castro Courier, SF — Writer
AUGUST 2010 - JAN. 2017
Focus attention on neighborhood issues in monthly papers in Potrero Hill and Castro District covering topics such as politics, housing developments, education, culture, businesses. Develop connections with city officials, organizers, developers, activists and business owners for several articles, many front-page features.
EDUCATION
UC Berkeley Graduate School of Journalism, Berkeley, CA — Master of Journalism
AUGUST 2014 - MAY 2016
Master’s project: Keeping Tabs newsletter; Oakland North political reporter; student bio; Daily Cal merit fellow; The Leadership Committee member
University of California, Davis, Davis, CA — Bachelor of Arts with highest honors in Communication with a double minor in Psychology and Art History
SEPTEMBER 2006 - JUNE 2010
Dean’s List; Phi Beta Kappa; Honors Thesis: Newspaper Digital Transition
Past Experience
-
Editorial Intern, Praetorian Digital, San Francisco, 2010-2011
Managed, selected and edited news content, SEO, photographs and headlines for the company’s public safety online properties, firerescue1.com and homeland1.com. Created weekly eNewsletters using HTML, CMS, photo editing to increase subscriber open rates. -
District Office Intern, State Senate President pro Tem Darrell Steinberg, District Office, Sacramento, Summer 2010
Drafted and researched response letters, phone calls, casework for District 6 constituents. Led and organized an extensive update to the Government section on sacwiki.org. -
Associate Editor, City Desk, The California Aggie, Davis, CA, 2008-2010
Published news articles on wide range of local and state topics. Front-page articles featured: digital television transition, downtown Davis business changes and election coverage. Edited staff and news writers’ articles to submit timely, accurate daily news stories -
Communication Director, Don Saylor for Yolo County Supervisor, Davis, CA, 2009-2010
Wrote press releases, managed events, news stories, social media for a winning June 2010 election. -
Correspondent, The Davis Enterprise, Davis, CA, 2009
Worked with newsroom editors, writers and photographers to form story ideas, write and edit articles and schedule and design photos to accompany articles. Wrote more than 10 printed feature articles, including a front-page piece on pest and ant issues. -
Newsroom Intern, KCRA-Channel 3 News (NBC Affiliate), Sacramento, 2009
Collaborated with producers, writers, reporters, anchors, photographers and editors on daytime newscasts with a focus on human-interest pieces.