Sasha LekachMultimedia Reporter, Writer, Researcher, Editor

SF native
UC Davis
UC Berkeley Graduate School of Journalism

Keeping Tabs

An newsletter for everything interactive online

sashajol 2016-10-21

Keeping Tabs

Cool things are happening on the Internet. And you are missing out. That’s where I come in: I’m a reporter and journalist trying to keep tabs on everything coming at me from news organizations, music producers, companies, government agencies, artists, designers, marketing, advertising and more. In a weekly newsletter I’m gathering and sharing these online projects.

Some recent issues:




I’ve seen how much more engaging a story or set of facts becomes when it’s more than just a headline, picture and words on a page.

Formatting, layout and packaging are becoming as important as the content to engage an audience, get them into the piece and have them share it and spread the word.

I’m doing the leg work for you and putting as many of thse interactive, or multimedia, or immersive, or whatever you want to call them, website together in one place. I’m culling through the dense world of the Internet to bring out the sites that are worth looking at. I’m showing you things that are a little different and breaking out of the mold.

Subscribe to the Keeping Tabs newsletter for a regular roundup of interactive projects. It’s time to keep up.

Bay City News

SF bureau reporter::breaking news::general assignment

sashajol 2015-05-24

Bay City News

Breaking news wire service serving the entire Bay Area

Audio + Visuals

Special projects

sashajol 2015-04-25

Radio, podcasts, videos, and more

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin vestibulum non mi non pulvinar. Donec tempus risus vel ex fringilla tempor. Vivamus pharetra non mauris quis fermentum. Vestibulum sed maximus elit, sit amet suscipit orci. Morbi at enim at libero dignissim egestas vel ac nisi. Etiam at lectus a arcu sodales consequat. Aliquam consequat ligula sed purus tincidunt, a ultrices nibh dapibus. Phasellus convallis ipsum nec semper ultricies. In facilisis lacus velit, sit amet lacinia velit blandit id. Nullam ut magna erat. Aliquam sit amet dapibus odio, aliquet tempus tortor. Donec in nisi massa.

Aliquam suscipit.

Cras eget nisl accumsan, porta nisl in, egestas sapien. Vestibulum gravida nulla sed facilisis tempor. Suspendisse maximus nisi sit amet velit sodales fringilla. Vivamus luctus risus eget dui consectetur porttitor. Maecenas ut ultrices orci. Maecenas mollis est eu sodales mollis. Nulla facilisi. Suspendisse eros arcu, elementum sed sem eu, pharetra rhoncus odio. Proin nec tincidunt velit. Cras nisl augue, faucibus sed mauris in, vestibulum mollis nisl. Nam id libero ultrices, consequat ex vitae, convallis nulla.

Suspendisse lorem odio, blandit at nisl quis, hendrerit tempus tellus. Donec eget leo quis nisi vulputate consectetur. Praesent dignissim enim elit, congue luctus nisl cursus at. Sed rutrum molestie risus. Donec vulputate gravida accumsan. Vivamus tempus ullamcorper eleifend. Sed sagittis mi ut dolor tincidunt, ac rutrum nisi commodo.

Fusce non elit in diam rutrum vestibulum. Donec vitae elementum erat. Praesent elementum eget justo at bibendum. Fusce interdum diam lorem, ut placerat elit pretium quis. Quisque eu urna at quam commodo sagittis. Etiam posuere convallis tincidunt. Phasellus vitae ligula neque. Vivamus a purus at dolor iaculis placerat. Curabitur convallis eu lacus congue sagittis.

Aliquam suscipit fermentum mauris a accumsan. In facilisis, mauris quis pulvinar tempus, turpis sapien sodales nibh, nec feugiat augue est quis nisi. Fusce eget odio feugiat, luctus quam et, dapibus nulla. Sed ornare lacus non libero lacinia pretium. In eu dui vitae purus euismod feugiat ac ac est. Morbi vitae pretium lorem, non eleifend felis. Nullam at massa feugiat, rutrum elit at, semper lacus. Etiam vel rutrum felis. Nullam quis auctor lorem, et tempor arcu.

Potrero View and Castro Courier

Neighbhorhood reporting in Potrero Hill and the Castro

sashajol 2014-05-25

Potrero View

I’ve been reporting in my neighborhood for the past six years. I cover

Castro Courier

About me

Who I am, what I've done, what's next

sashajol 2014-05-22

Read all about it

Proud San Franciscan, born and raised. Covering everything happening on the internet for Mashable.

Previously at SFGate, my hometown newspaper’s website where I put content online and edited the homepage.

I’m a former breaking news reporter at Bay City News Service where I covered all things SF from government, crime, politics, transportation, courts, health, and more.

I’m a graduate from the UC Berkeley Graduate School of Journalism, where I studied multimedia journalism. For undergrad, I studied communication, art history and psychology at UC Davis. During my time at Davis I wrote and edited for The California Aggie, The Davis Enterprise, KCRA, served at Sen. Steinberg’s legislative office, worked at the campus bookstore, the UCDC program and more.

During my time at the Berkeley J-school, I covered Oakland politics, local business, and learned visual reporting and web skills. I’ve produced radio shows and episodes for North Gate Radio on KALX and was a features reporter at the Chicago Tribune.

Special projects I’ve gotten involved with in the past year include:
- fact-checking for California Magazine, the UC Berkeley alumni magazine;
- creating audio alerts for consumers with the California Department of Justice;
- building my newsletter, Keeping Tabs, all about interactive online projects.

You can usually find me reading, at the gym, eating, carrying too many bags, on the bus, and with a coupon in hand.

Contact me with tips, ideas and more: or online @sashajol.


My experience

sashajol 2013-05-23

Jobs, gigs, projects and more

Recent Experience

  • Mashable, San Francisco — Tech Reporter, transportation
    October 2016 - PRESENT
    On the transportation beat within the tech team. Previously on general assignment overing all the news for Mashable about online culture, tech, entertainment, social media and more. Find us on Twitter at @Mashable. Send me story ideas/tips:

  • Twitter, San Francisco — Content coordinator
    August 2016 - Octobder 2016
    Created and migrate case study pages and marketing material about successful client campaigns for different global regions on Twitter’s new B2B marketing website: Used Adobe Experience Manager as the CMS (content management system) for layout and web design.

  • SFGate/San Francisco Chronicle, San Francisco — Editorial Assistant
    March 2016 - August 2016
    Part-time assistant in digital newsroom for the San Francisco Chronicle’s online platform writing for the website and managing newspaper content, breaking news and partner content. Updating homepage with latest news and packages.

  • Chicago Tribune, Chicago — Lifestyles Reporter
    JUNE 2015 - AUGUST 2015
    Generated high-value (based on click rates and unique visits) stories for online, digital and print platforms for lifestyle sections: real estate, parenting, autos, business, family, relationships, dining, arts and entertainment, Sunday section. Handled photos, captions, SEO fields, social media, headlines & learned Trib CMS.

  • Bay City News Service, San Francisco — Reporter and Editor
    FEBRUARY 2011 - AUGUST 2014
    Wrote breaking and enterprise pieces picked up by major Bay Area news outlets. Used social media to monitor, track and expand on breaking situations, events, including BART strikes and SFO Asiana crash. Forged and maintained relationships to extract news and leads with public safety, city officials, community organizers to write up to 10 daily stories for the wire. Managed newsroom independently & tracked, reported, wrote, edited, published weekend/overnight coverage.


  • California Department of Justice, SF — Producer
    DEC. 2015 - OCT. 2016
    Create audio projects covering consumer alerts sent to media outlets from the CA Attorney General’s Office. First episode about Super Bowl ticket scams reached more than 100 listens.

  • California Magazine, Berkeley, CA — Fact-checker
    NOVEMBER 2015 - JAN. 2017
    Provide detail-oriented review of facts and reporting in pieces for print and online.

  • Potrero View; Castro Courier, SF — Writer
    AUGUST 2010 - JAN. 2017
    Focus attention on neighborhood issues in monthly papers in Potrero Hill and Castro District covering topics such as politics, housing developments, education, culture, businesses. Develop connections with city officials, organizers, developers, activists and business owners for several articles, many front-page features.


UC Berkeley Graduate School of Journalism, Berkeley, CA — Master of Journalism
AUGUST 2014 - MAY 2016
Master’s project: Keeping Tabs newsletter; Oakland North political reporter; student bio; Daily Cal merit fellow; The Leadership Committee member

University of California, Davis, Davis, CA — Bachelor of Arts with highest honors in Communication with a double minor in Psychology and Art History
SEPTEMBER 2006 - JUNE 2010
Dean’s List; Phi Beta Kappa; Honors Thesis: Newspaper Digital Transition

Past Experience

  • Editorial Intern, Praetorian Digital, San Francisco, 2010-2011
    Managed, selected and edited news content, SEO, photographs and headlines for the company’s public safety online properties, and Created weekly eNewsletters using HTML, CMS, photo editing to increase subscriber open rates.

  • District Office Intern, State Senate President pro Tem Darrell Steinberg, District Office, Sacramento, Summer 2010
    Drafted and researched response letters, phone calls, casework for District 6 constituents. Led and organized an extensive update to the Government section on

  • Associate Editor, City Desk, The California Aggie, Davis, CA, 2008-2010
    Published news articles on wide range of local and state topics. Front-page articles featured: digital television transition, downtown Davis business changes and election coverage. Edited staff and news writers’ articles to submit timely, accurate daily news stories

  • Communication Director, Don Saylor for Yolo County Supervisor, Davis, CA, 2009-2010
    Wrote press releases, managed events, news stories, social media for a winning June 2010 election.

  • Correspondent, The Davis Enterprise, Davis, CA, 2009
    Worked with newsroom editors, writers and photographers to form story ideas, write and edit articles and schedule and design photos to accompany articles. Wrote more than 10 printed feature articles, including a front-page piece on pest and ant issues.

  • Newsroom Intern, KCRA-Channel 3 News (NBC Affiliate), Sacramento, 2009
    Collaborated with producers, writers, reporters, anchors, photographers and editors on daytime newscasts with a focus on human-interest pieces.